AgriAddict Social Science Master Course 2026 Content outline

SI.No

Topic

Mentor Name

AGRICULTURAL ECONOMICS

1

Microeconomics

AJAY ANTO SOY

1.1

Theory of consumer behaviour

1.2

Theory of demand

1.4

Theory of cost

1.5

Factors of production

1.6

Theory of distribution

1.7

Market structure

2

Macroeconomics

2.1

National Income

2.2

Consumption function and consumption theories

2.3

Concept of unemployment

2.4

Concept of inflation

2.5

Business cycle

2.6

Fiscal and monetary policy

2.7

Phillips curve and IS-LM model

2.8

Money and Banking

2.9

Public expenditure and public revenue

3

Agricultural finance

AJAY ANTO SOY

3.1

Agricultural credit

3.2

Cooperative movement in India

3.3

Time value of money- compounding and discounting

3.4

Agricultural credit: meaning, definition, need, classification

3.5

3R’s, 5C’s and 7 P’s

3.6

Repayment plans

3.7

History of financing agriculture in India

3.8

Farm financial analysis tools

3.9

Project analysis

4

Agricultural Marketing

AJAY ANTO SOY

4.4

The concept of agricultural marketing

4.2

Economic surplus, market margin, price spread

4.3

Marketing functions and functionaries

4.4

Agencies in Agricultural marketing

4.5

Market integration and price regulation

5

Production economics and farm management

AJAY ANTO SOY

5.1

Production function and F-P relationship

5.2

Factor-factor relationship

5.3

Product- product relationship

5.4

Returns to scale and economic principles of farm management

5.5

Farm planning and budgeting

5.6

Depreciation and farm inventory

5.7

Types and systems of farming

5.8

Farm efficiency measures

5.9

Risk, Uncertainty, Linear Programming

6

Miscellaneous topics

AJAY ANTO SOY

6.1

International economics- concepts

6.2

Agricultural development- concepts

6.3

Econometrics- concepts

AGRICULTURAL EXTENSION

7.1

Extension Education- concept, meaning, levels

Anu J

7.2

Extension Education- objectives, philosophy, functions, scope and importance

7.3

Extension educational and teaching learning process

7.4

Principles

8

Communication

8.1

Origin and concepts

8.2

Models of communication

Anu J

8.3

Elements of communication

8.4

Terminologies and related concepts

8.5

Communication methods- classification and individual methods

8.6

Group and mass methods

8.7

Audio-visual aids

9

Rural sociology and psychology

9.1

Sociology-definition, concept, society

9.2

Socialization and social change

9.3

Indian rural system- its characteristics

9.4

Sociology- other related concepts

9.5

Psychology-basics

9.6

Personality

9.7

Educational psychology- learning

10

Adoption and diffusion of innovations

10.1

Innovation and adoption process

10.2

Adopter category and innovation-decision process

10.3

Related concepts

11

Extension schemes

11.1

Extension system in India

11.2

Pre-independence to recent schemes

12

Extension programme planning

12.1

Definitions, terminology, concepts, principles and steps

12.2

Project management

12.3

Participatory approaches

13

Training and management in extension

13.1

Training- concepts, approaches, cycle

13.2

Monitoring and evaluation

13.3

Training methods

13.4

Management- Basics

13.5

Principles, functions and related concepts

14

Entrepreneurship

Anu J

14.1

Definitions, classification and types

14.2

Theories, models and institutions related to entrepreneurship

15

ICT and Farm journalism

15.1

ICT- basic concepts, terminologies and cyber extension

15.2

Different projects, programmes and apps related to ICT

15.3

Farm journalism basics, magazines and journals

16

General Agriculture